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Title: Internet/Searching/Search Engines/Google/News and Media - The Search Engine Report: Google Goes Forward "While I've considered Google a "major player" in the search space for some time, the deal with Netscape gives it a mass audience for the first time, along with its first business deal." (July
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| RFC_2194 Review of Roaming Implementations. B. Aboba, J. Lu, J. Alsop, et al. September 1997.
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Google Goes Forward
By Danny Sullivan, Search Engine Watch, Jun 29, 1999
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Google Goes Forward From The Search Engine Report July 6, 1999While I've considered Google a "major player" in the search spacefor some time, the deal with Netscape gives it a mass audience for the firsttime, along with its first business deal.So what's next? Is Google planning to follow an Inktomi-style model and powerother services, or was Netscape a one-off, with future efforts focused onfinally taking the Google.com site itself out of "beta" mode and intoprime time? Google cofounder and CEO Larry Page doesn't see the two asnecessarily exclusive."We'd like to provide services to people where there's an opportunityto do that," Page said. "I don't see that there's a conflict."In particular, he feels that way because the Google site itself will stayfocused mainly around search. There's no intention to build a full-fledgedportal property meant to take on the likes of Yahoo and gang. "That reducesthe competition we have with people we might work with," Page said.That doesn't mean Google.com will feature search and only search, however."I won't say we won't add services, but we wouldn't put free email onour site unless we thought we could do a much better job," Page said."Google is about high quality products. If we add random services, we don'tthink that adds value."As for what and when things will happen at Google.com, Page is staying quiet."You're likely to see some changes soon, but I can't say when or what theyare going to be," he said.Whatever happens, search will remain the top priority. "Our goal is to produceno holds barred, the best search available," Page said.Google's well on its way toward that goal. I've spent more time at theservice recently, trying a variety of queries from the simple to complex. Itperforms extremely well on all of them. There's a lot of hype on the Internet,but Google lives up to its buzz.Of course, much is made about Google's use of link popularity to rank results,but another thing to like about it is the fact that it may return results forpages it can't visit due to robots.txt bans or other crawling problems.How can Google do this? It comes back to links. One of the things Google doesis look at the text in and around hyperlinks, which it can then use to helpdefine the pages the links point at. If it sees many pages point at the samesite and using particular words, then it can tell that site may be relevant forthose words -- even if it has never visited the actual site.This naturally improves Google's comprehensiveness. Page says Google hasindexed about 70 to 100 million web pages, but through link analysis, heestimates searches cover up to 300 million pages on the web. No other majorsearch service comes close to that number. True, it's not the same as full-textindexing of 300 million pages, but the point is that Google has a pretty broadreach.As for freshness, Page said Google tries to update the bulk of its index eachmonth, though some pages may be refreshed on a daily basis.Googlehttp://www.google.com/Counting Clicks and Looking at LinksThe Search Engine Report, Aug. 1998http://searchenginewatch.com/sereport/9808-clicks.htmlBackground about Google.Do You Google?About Web Search Guide, June 29, 1999http://websearch.about.com/library/weekly/aa062999.htmNice, recent profile on Google, with some search tips.Can Google's search engine find profits?MSNBC, June 14, 1999http://www.zdnet.com/zdnn/stories/news/0,4586,2275206,00.htmlLots of speculation on how Google plans to make money, in lieuof real details.
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"While | I've | considered | Google | a | "major | player" | in | the | search | space | for | some | time, | the | deal | with | Netscape | gives | it | a | mass | audience | for | the | first | time, | along | with | its | first | business | deal." | (July |
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