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A design and usability blog: Signal vs. Noise (by 37signals)  This is Signal vs. Noise, a weblog by 37signals about design, business, experience, simplicity, the web, culture, and more. Established 1999 in Chicago. Visit the Product Blog for more information on our products. Jobs: Gigs: Oct 10 2008 4 comments Latest by Doug Adams It’s the small touches that won me over. Well designed, a bit of attitude, and useful. — App store reviewer Jragon on Sketches. Should good software have ‘a bit of attitude’? Oct 10 2008 15 comments Latest by J-P It's not its.A single serving site for those wondering. (Now where’s “There not their”?) Product blog update: Twitter inside Campfire, home organization with Backpack, Diabetes Hands Foundation/Basecamp case study, etc. 37signals Oct 10 Post a comment Some recent posts at the 37signals Product Blog: Campfire See your team’s Twitter posts inside Campfire“Last week, Des suggested that it would be great if we could see things that team members were posting on Twitter from inside Campfire…A small script now runs every minute and pulls in the feed and posts new updates to Campfire. Now we can keep a track of the conversations we’re having outside Campfire, inside Campfire. I’ve published the source code to the script on GitHub if you’d like to play with it yourself.”  Backpack Home organization expert on Backpack: “It’s like magic! My respite of order in a chaotic world.”“I log in to Backpack from home on Sunday and note on the Writeboard what I plan to cook for those evenings. I also list what ingredients we’ll need to buy at the Farmer’s Market or grocery store. I can even include a link to the recipe, if applicable. He can do the same for his cooking days. We can also make note of who will go to the grocery store, and whose turn it is to clean up the kitchen each night. The end result is a comprehensive meal plan for the whole week, including menu and shopping reminder list, which we can either print out or access from work, home or on an iPhone!”  Continued… Hulu figures out how to bring TV online Matt Oct 10 25 comments Latest by James Carr Man, has Hulu nailed online TV viewing or what? First off, they have a huge library of content that people actually want (e.g. SNL, Family Guy, Daily Show, Colbert, Kitchen Nightmares, etc.). And then they really execute on having a usable, effective UI.  You do have to watch ads with Hulu. But just one at a time. The timeline lets you fast forward to anywhere in the show and also displays where the commercial breaks are located. That means you can go to any part of the show you want as long as you watch one ad first.  A timer lets you know exactly how long you’ve got to go when ads are displayed. Watching the single ads Hulu shows takes the same amount of time as fast forwarding through a whole normal commercial break on DVR. Result: You actually wind up watching more ads on Hulu than you do on a DVR but it takes the same amount of time. Continued… Oct 10 2008 4 comments Latest by Barry Welford In the world of ideas, to name something is to own it. If you can name an issue, you can own the issue. — Thomas L. Friedman Oct 9 2008 Post a comment Rails tip: Use subdirectories to namespace images by resource. Eg. images/people/add.gif vs. images/add_person.gif. Do it yourself first David Oct 09 39 comments Latest by GeeIWonder You should never hire anyone for something you haven’t first struggled to do on your own. It’ll teach you most of what you need to know to actually interview candidates, it’ll allow you to understand the nature of the work better (do I even need to hire or can we outsource?), and you’ll know exactly what a job well done will look like. It’ll also give you a sense of whether the job is big enough for a full-time hire yet or if you can skimp by on your own (the latter is preferable if possible). Jason didn’t hire me to help him program Singlefile (now defunct) before he had a sorta-just-barely-working prototype running off his own PHP skills. I didn’t hire Mark to do system administration before I had spent a whole Summer setting up a cluster. Jason didn’t get Sarah on board to do support before he had first done it for years on his own. The benefits of having done the work yourself before seeking help doesn’t stop at hiring either. You’ll be a much better manager of roles that you’ve already held than when you’re completely in the dark about what it takes to perform. You’ll have empathy available when the going gets tough and it’s not their fault — and a stern voice when it is. Don’t let big titles scare you off either. What does a business development person do? Find out by trying it on! Call people, make a few deals. Think you need a usability tester? Try a simple session on your own first with friends. No, it won’t be perfect. That’s okay. What you’re paying in initial execution will be repaid many times over by the benefits above. Oct 9 2008 Post a comment  A map of the world that reflects casualties from war in the second half of the twentieth century. (via Re-Mapping The World) Be yourself Jamie Oct 09 4 comments Latest by John Gruber  “4 artists paint 1 tree” was originally a segment in a 1958 episode of “Disneyland” on TV. This short film served as a promotional spot for their upcoming film at the time: Sleeping Beauty. However, it goes much deeper than that. With Walt Disney’s narration we get a glimpse of the creative philosophy at Disney and the legendary artists working there at the time. This philosophy can be applied to what you’re doing even if you’re not in the business of animation. If you design websites, develop software, or even run your own small business you might take away something that will help you find your own way of doing things. Advice to art students Walt begins the segment by telling us that the Studio frequently receives letters from art students asking how one should paint and what styles one should imitate. Walt says:Students become confused by honest admiration from one school of painting, mixed with the recognition of the success and popularity of another style, along with advice to follow a still different approach. Walt’s advice is what artist Robert Henri says: “Be yourself. Don’t imitate anyone.” Continued… Logbook: Keep your Backpack Journal up to date from your Mac menu bar Jason Oct 09 9 comments Latest by Andrew Wilkinson Logbook is the first product from “Transmissions”, a group that is building Mac OS companion apps for our products.  Logbook allows you to keep your Backpack Journal updated from your Mac menu bar. You can update your status and log journal entries without having to log into Backpack. Logbook is $12.99. It’s slick and very well executed. I’ve been using it for a while and it’s really encouraged me to keep my journal updated. We’re excited to see what other apps they cook up that work with our products.Promotion They’re running an exclusive promotion for Signal vs. Noise readers: They will give away 10 licenses, chosen at random, for readers who email contest@transmissionapps.com with the subject “SvsN Contest”. Good luck! Ask 37signals: How did you come up with pricing for your products? Jason Oct 09 28 comments Latest by Andy Mattijs asks:I am developing an internet product and I am rapidly approaching the point at which I will need to set a pricing scheme for this product. Problem: I have no idea what to shoot for! I have done some research which shows a wide range of similar products with varying pricing schemes. When 37signals was developing Basecamp, how did you come up with pricing? When we first priced Basecamp in Feburary 2004 the plans were $9, $19, $39, and $59. There wasn’t much science behind it. We asked ourselves a couple questions: 1. What would we pay?2. What numbers feel right?What would you pay? I think this is the most important question. If you are designing a product that you are going to use then it’s fair to ask yourself what you would pay if you were buying it from someone else. The numbers we came up with seemed fair and reasonable. $9 seemed like a good toe-dip, and $59 seemed like a good top price. We have since changed our prices, but those numbers worked great for an unknown product for an unknown market. This line of questioning resulted in a course correction when we were designing and pricing Campfire. Originally we were going to price Campfire at $5/chat. The idea was that people would create a temporary Campfire chat room to coincide with a meeting or conference call. We felt $5/meeting/call was about right. But then we thought about it some more. We asked ourselves would we actually pull out of credit card and pay $5 for something we might only use for a few minutes? We decided no. That changed the entire product focus. Gone was the idea of temporary event chats and in was the idea of a persistent chat room that never closes. Then we adopted the Basecamp-like monthly recurring fee schedule. I’m confident that was the right choice.What numbers feel right There’s a big psychological and emotional side to pricing. A friend who worked at Wal-Mart once told me that Wal-Mart never prices anything ending in a 9. They always end in 8 (or 6 or 4) or something other than 9. They want the customer to know that Wal-Mart is always working hard to shave an extra penny off the price — hence the uncommon 8 not the familiar 9. We’re not that scientific about our prices. Maybe we should be, but we’re not. Our current pricing lineup for Basecamp is $12, $24, $49, $99, and $149. We’ve had these prices in place for a few years now and we like the mix. It feels right. Each tier is roughly double the previous tier, but we deliver more than double the benefits. For example, at Basecamp Basic ($24/month) you get 15 projects and 3GB of file storage. At Basecamp Plus ($49/month) you get 35 projects (more than double the Basic tier) and 10GB of file storage (more than three times the Basic tier). So the price is double but the benefits are more than double. This pattern continues throughout our pricing plans. Continued… Oct 9 2008 Post a comment A “busman’s holiday” is a holiday or vacation during which you do the same thing that you do for your usual work. — Wikitionary Quick posts 37signals Oct 08 31 comments Latest by SChris We’re experimenting with some new post styles here at Signal vs. Noise (quick quotes, links, photos, etc.) These will allow us to share quick bits that we find interesting without doing a full blown post. You can see a couple of examples in the two previous posts. These posts will show up indented and, for now, comments are disabled on them. Still tweaking so stay tuned. Oct 8 2008 Post a comment Why Smart People Do Dumb Things - Personal Lessons From The Financial MeltdownAs we deal with the fallout from so many executives making such terrible decisions, the simplest advice seems the most appropriate. Figure out what you care about and devote yourself to that purpose. Stay the course, even when your colleagues wander off course. And never forget that if something sounds too good to be true—from no-money-down-mortgages to instant riches with a hedge fund—it probably is. “When you run with the pack, what you generally see are other people’s backsides,” Arkadi Kuhlmann says. “We know why we’re here, and it’s not to copy other people’s bad ideas.” Oct 8 2008 Post a comment Beware of geeks bearing formulas. — Warren E. Buffett on complex securities engineered by Wall Street mathematicians 37signals goes to Maine Matt Oct 08 21 comments Latest by Yossef Last week, the entire 37signals team went to York Harbor, Maine for three days. (We stayed at The York Harbor Inn.) So what happens at a 37signals company trip to Maine? We talk about what we’ve done and what we’re about to do. We have breakout sessions to work on projects in small teams. We eat lobster. David talks about racing cars. Joshua plays flamenco guitar. We watch SNL clips. Ryan teaches us how to meditate. Jamis explains how to use an abacus. Jamie shows some of his fave ‘80s skateboard art. Sarah gives us a lesson on banjos. And more. Plus, there’s rock balancing on the beach. Lots of rock balancing. Why the random subjects listed above? We decided to let everyone give two different talks. One on work stuff, one on whatever. Here was the setup: The first 15 minute talk will be on 37signals. What would you like to see us do next year? What sort of things would you like to work on next year? What do you think we can do a better job on? What’s good and what’s bad? Where are we failing? Where are we kicking ass? Everything is fair game. This is your chance to get good/bad/other off your mind. The second 15 minutes will be about something else entirely. You’ll teach or talk on something that has nothing to do with work. If you’re into butterflies, tell us something interesting about butterflies. If you’re into golf, what’s fascinating about golf? Got a hobby that you just love? Tell us about what you love about it. Share whatever you’re finding interesting these days. Let’s all expand our horizons a bit. During our typical one-day meetings, this sorta stuff isn’t possible. It was definitely nice to have the extra time to stretch out. Music in video: “Captain Bacardi” by Antonio Carlos Jobim (Album: Wave) Nipple + Apple = Napple Jason Oct 07 30 comments Latest by jennsuzhoy Found this happy honeycrisp apple at the farmers market Saturday.   The Beauty of Ferdinand Sarah Oct 07 13 comments Latest by Jochen '); })("SV"); //]]> Who are 37signals? Jason Fried, David Heinemeier Hansson, Sarah Hatter, Ryan Singer, Sam Stephenson, and Jamie Dihiansan in Chicago, Matt Linderman in NYC, Mark Imbriaco in Wake Forest, North Carolina, Jeremy Kemper in Pasadena, California, Jeffrey Hardy in Ontario, Canada, Joshua Sierles in Granada, Spain, and Mr. Jamis Buck in Caldwell, Idaho. 
 Peruse the Signal vs. Noise archives Follow us on  37signals products  Getting Real: The book The smarter, faster, easier way to build a successful web application. 171 page PDF, $19. Buy it now and download it today!  Basecamp project management Everyone's favorite web-based project management tool. Easy, fast, elegant. Free trial.  Highrise simple CRM Keep track of who your business talks to, what was said, and what to do next. Free trial.  Campfire group business chat Simple and easy web-based group chat for business has finally arrived. Try it free today.  Backpack information manager Gather your ideas, to-dos, notes, photos & files online. Set email and mobile reminders. Try free!  Writeboard collaborative writing Write, share, revise, compare. Sharable web-based text documents with simple version control.  Ta-da List, to-do list manager The web's simplest, fastest, and most useful to-do list manager. Get things done. Free, 10 second signup.  Ruby on Rails For developers we present our powerful yet simple open-source web application framework. Make coding easier on yourself. E-Newsletter Hear about new products, features, promos, discounts, & more. Sent about once a month. Enter your email below: Content copyright ©1999-2008 37signals, LLC. _uacct = "UA-1876445-3";urchinTracker(); |
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