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Title: Internet/Web Design and Development/Web Usability - BBC News Web design 'causes confusion' - Web designers are not on the same wavelength as surfers when it comes to creating sites, says a US study.
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Thursday, 13 June, 2002, 09:13 GMT 10:13 UK
Web design 'causes confusion'
Finding what you want on the net is not always easy
A gap between how web designers and ordinary surfers think is causing frustration on the net.
In a study at Kansas State University in the United States, surfers were asked to look through a website and then draw a diagram of how the site was organised.
Most of the resulting drawings were inaccurate, grouping together similar bits of information rather than reflecting the real layout of the site.
Web design is of key importance, particularly to commercial sites trying to persuade shoppers to spend time and money buying products over the net.
Different vision
"We had people drawing web pages on their diagrams that didn't even exist," said psychologist Keith Jones who led the team of researchers.
Jones: Web designers need to rethink
"People don't remember individual pages as much as they remember categories. People don't remember websites the way web designers think about it," he said.
Mr Jones believes designers should organise information on websites in categories that are obvious to users.
"We argue that designers need to focus on how users mentally organise the information that is displayed," he said.
"People have a certain idea of how certain pieces of information are organised.
"You have to present the information in a way that is consistent with how people think about how those things are grouped together," he said.
Keeping it simple
Other experts have questioned web design in the past.
Net guru Jakob Nielsen has repeatedly criticised sites for being too pretty and clever for their own good.
He has championed the idea of web usability, making sites work for the user by keeping them simple.
He believes designers can often take their work too seriously, with the result that websites are less easy to use and ultimately less satisfying.
See also:
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17 Aug 01 | Science/Nature
The hard work of making the web pay
07 Apr 02 | Science/Nature
Websites watch and learn
Internet links:
Kansas State UniversityJakob Nielsen's website
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Web | design | 'causes | confusion' | - | Web | designers | are | not | on | the | same | wavelength | as | surfers | when | it | comes | to | creating | sites, | says | a | US | study. |
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