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| About site: Internet/Web Design and Development/FAQs, Help, and Tutorials - Tips for Creating a Successful Web Site |
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| About site: http://schmidt.devlib.org/creating-a-successful-website.html |
Title: Internet/Web Design and Development/FAQs, Help, and Tutorials - Tips for Creating a Successful Web Site Marco Schmidt lists tips for website authoring, including technical, layout, and search engine optimization.
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Tutorial: Tips for creating a successful Web siteMain page >ArticlesTips for creating a successful Web siteQuite a few Web site authors wonder why they have few visitors and rank badly in search engines.Here are some tips and links on what to do in order to run a successful Web site,both in terms of visitor numbers and visitor satisfaction.Not all of this applies to everybody—after all, there are large differences between the target audiences of different sites.This is not a step-by-step tutorial for beginners.You will have to know your HTML already.I make suggestions that emphasize the following site properties:unique content, mostly text, clean design, easy to navigate for users, easy to index for search engines.Addresses and webspaceGet a domain of your own. Don't have your site buried in some subdirectory of Tripod or home.t-online.de.Get a second-level domain (e.g. mydomain.com), not mydomain.domain.com. Don't use other people's trademarks in domain names. You don't want to be sued and forced to give the domain away. Even a similar name may be enough for the competitor to successfully sue you (it would be like naming a new soft drink Koka-Kola). Pick something short which is also easy to remember. Not all people keep extensive bookmark lists.If you use a free webspace provider, make sure your pages don't get cluttered with advertisements. Better pay for something that is ad-free.Path and directory names Keep your HTML files near the root directory http://www.domain.com/ of your domain. Instead of http://www.mydomain.com/links/sports/basketball/lakers.html, use http://www.domain.com/links-sports-basketball-lakers.html. Search engines sometimes “punish” links that are buried deep in a directory tree. Don't change names of files and directories once they're established. Not everybody will make big efforts to find a page once it has moved. Instead of returning a simple 404 error code, forward all false page requests to a special error page that contains a search engine that simplifies finding what people are looking for. If you can, use software that makes suggestions for pages that sound similar to the one they were unsuccessfully trying to load. Give your files and directories names that contain full keywords which are relevant with regard to that page. Instead of laklnks.html, use lakers-links.html. The dash - ensures that lakers and links are seen as two different words. Don't use the underscore _ instead of the dash. Don't use special characters, letters with accents or spaces in the names. Restrict yourself to the 26 lower case letters a to z and the ten digits 0 to 9, the dash - and one dot . to seperate file extensions. Links Create lots of links between the pages of your site. If your site covers one topic, there will be a lot of opportunities to link from the current page to another one, which may give more background on a particular issue. Identify and use those opportunities, sometimes a Web site developer knows his site too well and forgets the visitor's total lack of knowledge with regard to the site's content. On the other, don't exagerate. Don't use every word matching a page on the site to link there. Too many links on a page are hard to read and confuse the visitor with regard to what's important. When linking, use relevant keywords between the anchor tags: <a href="http://schmidt.devlib.org/creating-a-successful-website.html/"lakers.html">History" of the Los Angeles Lakers</a> instead of only <a href="http://schmidt.devlib.org/creating-a-successful-website.html/"lakers.html">History</a> |
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Marco | Schmidt | lists | tips | for | website | authoring, | including | technical, | layout, | and | search | engine | optimization. |
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http://schmidt.devlib.org/creating-a-successful-website.html
Tips for Creating a Successful Web Site 2008 October
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Marco Schmidt lists tips for website authoring, including technical, layout, and search engine optimization.
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© 2008 Internet Explorer 5+ or Netscape 6+
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