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  About site: http://captology.stanford.edu/

Title: Human-Computer Interaction/Academic - Stanford Persuasive Technology Lab Researches and designs interactive technologies that motivate and influence users. Also referred to as captology. United States.
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Stanford Persuasive Technology Lab Stanford Persuasive Technology Lab Home Facebook Other Projects Subscribe (free) Examples Resources Our Blog in other languages English Japanese – 日本語 Spanish – Español Italian – Italiano Chinese – 中文 German - Deutsch Finnish – suomi French – français Korean – 한국 Captology Notebook

What’s Captology?

The Stanford Persuasive Technology Lab creates insight into how computing products — from websites to mobile phone software — can be designed to change what people believe and what they do. Yes, this can be a scary topic: machines designed to influence human beliefs and behaviors. But there's good news. We believe that much like human persuaders, persuasive interactive technologies can bring about positive changes in many domains, including health, business, safety, and education. We also believe that persuasive technology can bring about world peace in 30 years. With such ends in mind, we are creating a body of expertise in the design, theory, and analysis of persuasive technologies, an area called “captology.” By arriving at this page, you've reached the main website for our research lab, directed by Dr. BJ Fogg. On this site you'll find an overview of captology, learn about examples and have access to captology resources, and be invited to receive our lab's newsletter. We also share some lab insights in blog form at our Captology Notebook. If you want to watch persuasive technology in action, go to Captology TV. This site has dozens of short videos showing how companies use the web today to influence people's thoughts and behaviors.

We specialize in "mobile persuasion"

Our lab's primary focus these days is investigating how mobile phones can be platforms for persuasion. Early in 2007 our lab organized the first Mobile Persuasion conference. Over 280 people attended. We then put together a new book entitled Mobile Persuasion: 20 Perspectives on the Future of Behavior Change. This book has short, insightful chapters from over 20 authors. Of course, we hope that you buy this new book today. Mobile persuasion is important to understand. We predict that in 10-15 years mobile phones will be the primary platform for changing people's attitudes and behaviors, surpassing the persuasive power of TV, radio, and the web &mdash combined. (The Mobile Persuasion book explains why.) Because the mobile phone platform has unprecedented potential for persuading people, we will continue to focus much of our lab's resources on this topic.

Global impact of captology

Our lab organized the 2007 International Conference on Persuasive Technology. This event brought together leading researchers and practitioners from around the world to Stanford, the place where the study of persuasive technology began in 1993. (The Stanford Persuasive Technology Lab / Center for the Study of Language and Information. Cordura Hall, Room 122 (map). Stanford University, Stanford, CA 94305-4115. Copyright 2007. _uacct = "UA-2243169-3";urchinTracker();
 

Researches

and

designs

interactive

technologies

that

motivate

and

influence

users.

Also

referred

to

as

captology.

United

States.

http://captology.stanford.edu/

Stanford Persuasive Technology Lab 2008 October

dvd rental

dvd


Researches and designs interactive technologies that motivate and influence users. Also referred to as captology. United States.

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